By Kirstie Pike, CEO Prois Hunting Apparel for Women

Ok, ladies…tell me if this has happened to you…
You enter your local sporting goods store.  You are looking for something in particular, such as your favorite G5 broadheads or your Limbsaver stabilizer.  Regardless of the product, the department personnel look about, try not to make eye contact and busy themselves with the pertinent tasks at hand like dusting bait in the fishing isle.  Later, at the cash register, the men in line double-take, then look about for your male counterpart that must certainly be nearby.  The sale is complete, a hush falls over the store as you exit…

OK, maybe a bit dramatic, but what is it about women shopping for archery equipment and supplies that causes the common man to stop in his tracks.  Is it shock or reverence?  Is it disbelief or fear?  Regardless, I had long ago learned to know what I mean and mean what I know when I enter the hallowed halls of the archery stores.  I have long passed the days of having Husband do my bidding.  Yes, I decided I had to put on my big girl pants and enter the Hunter’s Lair myself.

As great as that sounds, it is certainly an evolutionary process.  My first attempts included crash and burn comments like, “I’m not sure what broadheads my husband bought last time.” ,  or “I am looking for a new equalizer, I mean Stabilizer.”.  Not only overtly girlish and stupid, but I had done myself a serious disservice by not knowing the ins and outs of my sport.  I took this as fuel for my fire.  I studied, researched and asked questions.  I decided to take myself to school.  I began to learn every aspect of my bow, different brands and performance comparisons.  I Googled everything I could find.  I began to network with other female hunters.  I was ready for the Hunter’s Lair.

I knew I wanted The Block target system.  I researched.  I knew the specifics.  I was ready.  I entered the Lair with my version of a swagger, threw my shoulders back and ventured deep within the confines.  Looking about, looking about.  I was set to pounce on the first unsuspecting employee with whom I could make eye contact.   There he was.  I was set to discuss the virtues of high-friction foam, compression bands and easy arrow retrieval.  OK, so he usually covered the fishing counter and knew very little about archery.  My efforts to engage in a zesty conversation about target glues were lost on his virgin ears.  I hefted my Block, and sauntered to the counter.  I fought my overwhelming desire to discuss self-healing foam with the silent men in line giving me the “must be a present for her husband” look.  Maybe the girl at the check-out wants to talk about it.

OK, so I lost a battle, but I won a war.  Each arrow I flung into that Block gave me almost a feeling of decadence.  I learned about my equipment and chose well for my needs.  Female hunters all about are diving headlong into their pursuits. They work hard to perfect their craft.  They practice and research.  They no longer settle for substandard gear and equipment.  Only the best will do.  I have found it exhilarating to find that women are taking the industry by storm.  Power to the sisterhood, Ladies…

Anyone want to talk about self-healing foam?