Licensee to create new line of pet products for workwear brand
Signature Products Group (SPG) is proud to announce a licensing partnership with Carhartt, America’s premium workwear brand since 1889. Beginning in spring 2019, SPG will create a new line of pet products to outfit the country’s hardest-working pets.
“We are excited to partner with an iconic brand like Carhartt and we look forward to creating some of the best pet gear on the market,” said Dusty Zundel, chief executive officer at SPG. “Carhartt is a brand that I’ve admired for years, and I know customers will be proud to have this offering for their pets.”
Carhartt and SPG will work together to produce pet products with the quality and durability that has become synonymous with the workwear brand. Carhartt consumers will soon be able to purchase a refreshed collection of the classic collars, leashes, coats, and bedding; along with many new introductions of rugged products for hardworking pets.
“The hardworking men and women who wear Carhartt expect the same rugged durability when they shop for their pets,” said Randy Meza, director of licensing at Carhartt. “Partnering with SPG will provide us with a great opportunity to offer first-class products to our consumers’ four-legged friends.”
The new pet products will be available for purchase in spring 2019 on Carhartt.com, in each of Carhartt’s 29 company stores, and several additional retail locations where Carhartt is sold.
About Carhartt, Inc.
Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 4,700 associates worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt. For more information, visit www.carhartt.com and follow @Carhartt on Twitter.
About Signature Products Group
Signature Products Group (SPG) was founded in Salt Lake City in 2001 with ambition to partner with the most prominent brands in the outdoor industry. Those brands include Carhartt, Browning, Huk, Kryptek, American Sniper, Mossy Oak, Realtree and Ducks Unlimited. Today, SPG is an independent, full-service licensed product company that specializes in design, development, manufacturing and distribution. For more information, visit www.spgcompany.com.